The Logic of Designing

This book delves into the significance of different levels of abstraction in our experience of the world, supported by empirical research conducted in Las Vegas. The author explores how our perception and understanding of reality are shaped by these varying levels of abstraction. Through an experimental study conducted in Las Vegas, the author examines the graphic effects of visual atmospheres on casino visitors' locomotion and perception of time. By using designing as a non-method, the author evaluates the impact of different graphic structures on visitors' experiences. The research setting provides valuable insights into the interplay between visual stimuli, human perception, and cognitive processes. The transparently presented designing process allows for a reversible analysis, isolating and representing the information quality of visually non-informative and non-tangible elements. This research reveals that a triangulation of visually comprehensible (two-dimensional) and incomprehensible (multi-dimensional) visual information occurs within the black box of designing. The author establishes that these information qualities are not separate but are commensurable on the level of visual communication, differing only in their dynamics within the triangulation. By incorporating the findings from the Las Vegas study, the book offers practical examples and concrete evidence to support the exploration of different levels of abstraction. It highlights how these levels influence our understanding and engagement with the world, providing readers with a deeper comprehension of the complexities inherent in our experiences. This research in Las Vegas serves as a focal point throughout the book, offering tangible insights into the implications and applications of the concept of different levels of abstraction. By combining empirical evidence with theoretical frameworks, the author provides a comprehensive and illuminating perspective on how our experiences are shaped by the interplay of varying levels of abstraction in the real world.