The Effect of Unique Selling Propositions on a Company's Success. The Examples of "Starbucks" and "Amazon"
Schulz, Elisabeth
Produktnummer:
16A42843035
| Autor: | Schulz, Elisabeth |
|---|---|
| Veröffentlichungsdatum: | 06.12.2021 |
| EAN: | 9783346518118 |
| Auflage: | 001 |
| Sprache: | Englisch |
| Seitenzahl: | 24 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | GRIN Verlag |
Produktinformationen "The Effect of Unique Selling Propositions on a Company's Success. The Examples of "Starbucks" and "Amazon""
Seminar paper from the year 2020 in the subject Business economics - Market research, , language: English, abstract: In this assignment, the effect of a unique selling proposition on a company¿s success will be discussed and examined. In order to do that, after this introduction into the USP, a closer look will be taken into the concept of USP and some theoretical examples of what a USP could be. The concept of the so-called unique selling proposition was invented in the early 1940s by the television advertising pioneer Rosser Reeves. He created successful advertising campaigns and slogans like for example for the M&M¿s candies: "Melts in your mouth, not in your hand.¿" He believed that an advertisement or commercial should show off the value or unique selling proposition of a product and that it has to be honest in order to be sold successful & he was right. But why is it important to have a USP?
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