Produktnummer:
182cfa58229c85442eb8534a6d4483a811
| Themengebiete: | business analytics fuzzy decision support fuzzy logic human reasoning imprecise data veracity of big data |
|---|---|
| Veröffentlichungsdatum: | 12.04.2017 |
| EAN: | 9783319540474 |
| Sprache: | Englisch |
| Seitenzahl: | 103 |
| Produktart: | Gebunden |
| Herausgeber: | Meier, Andreas Portmann, Edy Stoffel, Kilian Terán, Luis |
| Verlag: | Springer International Publishing |
| Untertitel: | Latest Research and Case Studies |
Produktinformationen "The Application of Fuzzy Logic for Managerial Decision Making Processes"
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
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