Staying the Consumption Course
Produktnummer:
18410671b9e88c49c9af14cea63b8e718f
| Autor: | Schulte, Benjamin Krischan |
|---|---|
| Themengebiete: | Consumer behavior Consumer lock-in Explorative panel study Path dependance Service relationships |
| Veröffentlichungsdatum: | 20.02.2015 |
| EAN: | 9783658087876 |
| Sprache: | Englisch |
| Seitenzahl: | 228 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Untertitel: | Exploring the Individual Lock-in Process in Service Relationships |
Produktinformationen "Staying the Consumption Course"
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.
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