REVERSED PYRAMID
Wachtel, Stefan
Produktnummer:
18339576cbc89042c690de71648ec23f45
| Autor: | Wachtel, Stefan |
|---|---|
| Themengebiete: | Funnel Principle Lebenshilfe, Persönlichkeitsentwicklung und praktische Tipps Literatur, Rhetorik, Literaturwissenschaft Psychologie Pyramid Pyramid Principle Rhetoric conviction convincing executive coaching heuristics information logic media coaching orator personal impact persuasion politics principle punchline rhetorics rhetoric training speaking speech visual retoric writing |
| Veröffentlichungsdatum: | 31.05.2021 |
| EAN: | 9783000660320 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 202 |
| Produktart: | Gebunden |
| Verlag: | executive modus press |
| Untertitel: | THE PUNCH POINT PRINCIPLE IN SPEECH, ANSWER AND TEXT |
Produktinformationen "REVERSED PYRAMID"
The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids: To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically founded principle that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book.
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