Organizational Listening and Response
Brandt, David Randall, Donohue, William A.
Produktnummer:
185d6dedd0173e42c8a1685d1672e8e001
| Autor: | Brandt, David Randall Donohue, William A. |
|---|---|
| Themengebiete: | Corporate Communication communication research consumer centricity customer experience external stakeholders organizational communication voice of the consumer |
| Veröffentlichungsdatum: | 11.07.2024 |
| EAN: | 9783031587788 |
| Sprache: | Englisch |
| Seitenzahl: | 240 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing |
| Untertitel: | Attending to External Stakeholders |
Produktinformationen "Organizational Listening and Response"
This book argues that listening to constituents who reside outside organizational boundaries, but who are essential members of an organization’s ecosystem, is a vital constitutive element of organizational communication. It also attempts to demonstrate that, by and large, the field of organizational communication has neglected such listening.The book goes on to introduce a conceptual and methodological framework organizations can use to assess listening practices and effectiveness. Through a combination of theory, research, and case illustrations, the book will be valuable to both scholars and practitioners in the fields of organizational communication, marketing, and public relations. It will provide insight and direction for theory-building, knowledge development, and implementation of best practices.
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