Marketing Communication Policies
Produktnummer:
1838e88e020612419f965ef83a9c48f1be
| Autor: | Busch, Rainer Seidenspinner, Margarete Unger, Fritz |
|---|---|
| Themengebiete: | Communications Management International Marketing International Marketing Communications Marketing Marketing Communications Media Planning communication |
| Veröffentlichungsdatum: | 30.10.2006 |
| EAN: | 9783540373223 |
| Sprache: | Englisch |
| Seitenzahl: | 260 |
| Produktart: | Gebunden |
| Verlag: | Springer Berlin |
Produktinformationen "Marketing Communication Policies"
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen