Empowering Digital Transformation
Produktnummer:
18f84becb4486d4cfeb51b4e2bc495aa8d
| Themengebiete: | Digital Organisational Ecosystems Digital Transformation GMA-GAMMA GMA-GAMMA 2025 Management Management of Externalities of Digitalisation Marketing Operations Platform, Attention, and Experience Economies |
|---|---|
| Veröffentlichungsdatum: | 03.07.2025 |
| EAN: | 9783031969294 |
| Sprache: | Englisch |
| Seitenzahl: | 241 |
| Produktart: | Gebunden |
| Herausgeber: | Zarkada, Anna K. |
| Verlag: | Springer International Publishing |
| Untertitel: | Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025 |
Produktinformationen "Empowering Digital Transformation"
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China.It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts.The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.
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