Customer Value-centered Management
Produktnummer:
1889bdc100cbcb4c079631af0ba0af66c7
| Autor: | Burgartz, Thomas Krämer, Andreas Muzzu, Christina |
|---|---|
| Themengebiete: | CRM Controlling Customer Centricity Customer life-cycle Customer need assessment Data-driven Management Holistic management Pricing Relationship Marketing Value-to-the-Customer |
| Veröffentlichungsdatum: | 07.08.2025 |
| EAN: | 9783031904967 |
| Sprache: | Englisch |
| Seitenzahl: | 348 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing |
| Untertitel: | Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling |
Produktinformationen "Customer Value-centered Management"
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
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