Customer-Dominant Logic
Bruhn, Manfred, Saleschus, Maxim, Hadwich, Karsten
Produktnummer:
18eab0ed63be984ca0a1e5e96d3df0b59a
| Autor: | Bruhn, Manfred Hadwich, Karsten Saleschus, Maxim |
|---|---|
| Themengebiete: | CRM Customer-Dominant Logic Book Customer-Dominant Management Customer Relationship Management Customer orientation Customer retention |
| Veröffentlichungsdatum: | 27.11.2024 |
| EAN: | 9783658453510 |
| Sprache: | Englisch |
| Seitenzahl: | 425 |
| Produktart: | Gebunden |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Untertitel: | Customer-Dominant Management as a New Target in Relationship Marketing |
Produktinformationen "Customer-Dominant Logic"
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
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