Competitive Advantage of Customer Centricity
Produktnummer:
16A35799664
| Autor: | Parniangtong, Sathit |
|---|---|
| Veröffentlichungsdatum: | 12.12.2018 |
| EAN: | 9789811351389 |
| Sprache: | Englisch |
| Seitenzahl: | 348 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Nature Singapore Springer Singapore |
Produktinformationen "Competitive Advantage of Customer Centricity"
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers¿ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer¿s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen