Produktnummer:
18ad0493c25c69477a8c61f6ab821e72c5
| Themengebiete: | Business models and social media Digital entrepreneurship Entrepreneurial networking Entrepreneurial teams and social media Integrated omni-channel strategy Moral disengagement Social media in family business Social media marketing and entrepreneurship Social psychology and entrepreneurship Socioemotional wealth |
|---|---|
| Veröffentlichungsdatum: | 04.06.2020 |
| EAN: | 9783030434526 |
| Sprache: | Englisch |
| Seitenzahl: | 218 |
| Produktart: | Gebunden |
| Herausgeber: | Brännback, Malin E. Carsrud, Alan L. Schjoedt, Leon |
| Verlag: | Springer International Publishing |
| Untertitel: | The Business of Hashtags, Likes, Tweets and Stories |
Produktinformationen "Understanding Social Media and Entrepreneurship"
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen