Produktnummer:
1851a5da1be962452da3bc1a33119a8b7b
| Themengebiete: | Americanisation of political campaigns Stein Rokkan cleavages electoral campaign personalisation of political campaigns political communication political marketing political parties professionalisation of political campaigns voter loyalty voter mobilisation |
|---|---|
| Veröffentlichungsdatum: | 31.10.2020 |
| EAN: | 9783030276959 |
| Sprache: | Englisch |
| Seitenzahl: | 426 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Eibl, Otto Gregor, Miloš |
| Verlag: | Springer International Publishing |
Produktinformationen "Thirty Years of Political Campaigning in Central and Eastern Europe"
This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen
Verwandte Artikel
Thirty Years of Political Campaigning in Central and Eastern Europe
Explores political marketing in the 'new' European democraciesCaptures the unique features that marked electoral campaigns in each of the countries examinedEmploys a comparative approach on regional and sub-regional levels
139,09 €*
Preise inkl. MwSt. zzgl. Versandkosten