Haben Sie Fragen? Einfach anrufen, wir helfen gerne: Tel. 089/210233-0
oder besuchen Sie unser Ladengeschäft in der Pacellistraße 5 (Maxburg) 80333 München
+++ Versandkostenfreie Lieferung innerhalb Deutschlands
Haben Sie Fragen? Tel. 089/210233-0

The Valuation of Digital Intangibles

171,19 €*

Sofort verfügbar, Lieferzeit: 1-3 Tage

Produktnummer: 188840f78e576d49d48f26fc6949e65300
Autor: Moro-Visconti, Roberto
Themengebiete: Big Data Valuation Cloud Storage Valuation Corporate Valuation Digital Scalability Intangible Assets Metaverse Non-Fungible Tokens (NFTs) Patent Valuation Technology The Valuation of Intangible Assets
Veröffentlichungsdatum: 01.09.2022
EAN: 9783031092367
Auflage: 2
Sprache: Englisch
Seitenzahl: 811
Produktart: Gebunden
Verlag: Springer International Publishing
Untertitel: Technology, Marketing, and the Metaverse
Produktinformationen "The Valuation of Digital Intangibles"
This book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights.  Evaluation issues are increasingly based on an analytical comprehension of augmented business models and virtual function analysis, nurtured by real-time big data. The impact of digitalization on scalable business models is the main competitive advantage factor of the BigTechs and other Unicorns, representing a target for startups and the reengineering of traditional firms. The transition from the Internet to the metaverse represents the last frontier, showing how 3D virtual and augmented reality impacts social networking. The second edition of this book updates the contents of the first edition while comprehensively introduces these innovative topics--such as the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns of digitized stakeholders--and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.

Sie möchten lieber vor Ort einkaufen?

Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.

Juristische Fachbuchhandlung
Georg Blendl

Parcellistraße 5 (Maxburg)
8033 München

Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen