The Strategy Planning Process
Produktnummer:
18ebcb91a3247642128c2d80adeda9b933
| Autor: | Grünig, Rudolf Kühn, Richard |
|---|---|
| Themengebiete: | Process of strategic planning Strategic management Strategic planning Strategy development Strategy planning process |
| Veröffentlichungsdatum: | 12.10.2016 |
| EAN: | 9783662516034 |
| Sprache: | Englisch |
| Seitenzahl: | 277 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Berlin |
| Untertitel: | Analyses, Options, Projects |
Produktinformationen "The Strategy Planning Process"
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen