Sustainable Businesses in Developing Economies
Produktnummer:
18b29810660038493fada28d2d9508dc1b
Autor: | Rajagopal |
---|---|
Themengebiete: | Business Modelling Consumer Behavior Eco-innovation Social entrepreneurship Sustainability circular economy green consumerism sustainable busines sustainable business models sustainable logistics |
Veröffentlichungsdatum: | 27.10.2020 |
EAN: | 9783030516802 |
Sprache: | Englisch |
Seitenzahl: | 256 |
Produktart: | Gebunden |
Verlag: | Springer International Publishing |
Untertitel: | Socio-Economic and Governance Perspectives |
Produktinformationen "Sustainable Businesses in Developing Economies"
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.

Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen