Structured Innovation
Produktnummer:
18a4447d5ebaf544fc9cfe1eccded840de
Autor: | Brandmeier, Rupert A. Rupp, Florian |
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Themengebiete: | Benchmarking Techniques Change Management in SMEs Competitive Intelligence Innovation Management Process Motivation and Creativity Strategies Network Innovation Models Organizational Development Tools TRIZ Effectiveness |
Veröffentlichungsdatum: | 10.12.2024 |
EAN: | 9783031761041 |
Sprache: | Englisch |
Seitenzahl: | 216 |
Produktart: | Gebunden |
Verlag: | Springer International Publishing |
Untertitel: | Levers to Successful Innovation Beyond Benchmarking |
Produktinformationen "Structured Innovation"
This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.

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