Produktnummer:
1806e90ac5201d4b9f93b474ae6fd34b46
| Themengebiete: | B2B marketing Business communication and advertising Cultural management Destination branding Digital and social marketing ICSIMAT 2019 Tourism marketing |
|---|---|
| Veröffentlichungsdatum: | 11.03.2020 |
| EAN: | 9783030361259 |
| Sprache: | Englisch |
| Seitenzahl: | 1105 |
| Produktart: | Gebunden |
| Herausgeber: | Kavoura, Androniki Kefallonitis, Efstathios Theodoridis, Prokopios |
| Verlag: | Springer International Publishing |
| Untertitel: | 8th ICSIMAT, Northern Aegean, Greece, 2019 |
Produktinformationen "Strategic Innovative Marketing and Tourism"
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen