Spoken Business Arabic

The Arab World with its 22 countries is doubtless an attractive market place for the export-oriented European economy. Although English and French are widely recognised as business languages throughout the Arab economic area, anyone showing curiosity and interest in the Arabic language will be much appreciated and anyone making attempts at communicating in the native language of the country in question will be greatly welcomed and valued. It is my experience that many business people do not have the time or opportunity to learn a foreign language in depth, and that is why we recommend in that case that you forego the Arabic script in the book. The easy-to-read transcription (phonetics) should allow the readers to read, register and understand the content without any problems. The book, "Spoken Business Arabic", contains numerous subject matters not only carefully selected but also presented in a simple, user-friendly way. All the sentences are short and written in dialogue form. They are all listed in English/Phonetic/Egyptian Arabic, and are also available in Arabic on 2 CDs. Who is this book meant for? - Business people, bankers and company employees, who want to have simple conversations in Arabic. - The business-oriented traveller and the tourist in the Arab World who want to be able to lead simple conversations in Egyptian Arabic without spending too much time or effort learning the language. - Beginners, who quickly want to enter into Egyptian Arabic conversations with the locals. - Advanced language students, who want to practice their spoken language further and put their existing knowledge to good use.