Social Identity and Financial Investment Decisions
Produktnummer:
183c5864b1458d420884ea6e4528a24cc4
| Autor: | Stumpfegger, Eva |
|---|---|
| Themengebiete: | Consumer behavior Ethnic identity Financial literacy Migration Qualitative research Social identity theory |
| Veröffentlichungsdatum: | 17.10.2016 |
| EAN: | 9783319386454 |
| Sprache: | Englisch |
| Seitenzahl: | 230 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer International Publishing |
| Untertitel: | Empirical Insights on German-Turks |
Produktinformationen "Social Identity and Financial Investment Decisions"
This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended) family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.
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