Reading YouTube
Produktnummer:
18050dd65c704a4fcb90179cbecebff310
| Autor: | Kavoori, Anandam |
|---|---|
| Themengebiete: | Consumer Generated content Digital Culture Genre analysis Media Criticism Media Studies Media criticism Research Methods Textual analysis. Youtube |
| Veröffentlichungsdatum: | 29.06.2011 |
| EAN: | 9781433109799 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Peter Lang Publishing Inc. New York |
| Untertitel: | The Critical Viewers Guide |
Produktinformationen "Reading YouTube"
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
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