Promoting Sustainable Behaviour
Produktnummer:
16A20743854
| Autor: | Corner, Adam |
|---|---|
| Veröffentlichungsdatum: | 01.11.2012 |
| EAN: | 9781909293120 |
| Sprache: | Englisch |
| Seitenzahl: | 70 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Routledge |
| Untertitel: | A practical guide to what works |
Produktinformationen "Promoting Sustainable Behaviour"
Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative - in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.
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