Product Recall Management
Produktnummer:
18d3d44819989341d8930b8eec3983f98f
Autor: | Heidari, Setareh Raithel, Sascha von Schlieben-Troschke, Jan |
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Themengebiete: | Customer relationships Industry-specific factors Marketing management Product recalls Real-world case studies Recall management Reputation management Safety risks Supply chain management |
Veröffentlichungsdatum: | 06.11.2024 |
EAN: | 9783658455866 |
Sprache: | Englisch |
Seitenzahl: | 164 |
Produktart: | Kartoniert / Broschiert |
Verlag: | Springer Fachmedien Wiesbaden GmbH |
Untertitel: | Preparation, Execution and Recovery |
Produktinformationen "Product Recall Management"
Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public.This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects.This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.

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