Persuasive Recommender Systems
Produktnummer:
18c49a1031b0f64a5e80be4b0358f65a93
| Autor: | Gretzel, Ulrike Yoo, Kyung-Hyan Zanker, Markus |
|---|---|
| Themengebiete: | Advice seeking Communication factors Computers as Social Actors Conversational recommender systems Human-computer Interaction Persuasive Technology Recommender Systems System design |
| Veröffentlichungsdatum: | 17.08.2012 |
| EAN: | 9781461447016 |
| Sprache: | Englisch |
| Seitenzahl: | 59 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer US |
| Untertitel: | Conceptual Background and Implications |
Produktinformationen "Persuasive Recommender Systems"
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen