Produktnummer:
18d74e5de5262642ea9c32e8d8dd96f170
| Themengebiete: | Data Analytics Marekt Research Methods Neural Networks Qualitative Market Research Survey Design |
|---|---|
| Veröffentlichungsdatum: | 03.12.2021 |
| EAN: | 9783319574110 |
| Sprache: | Englisch |
| Seitenzahl: | 1112 |
| Produktart: | Kassette / Medienmix z.B. Audio und Buch |
| Herausgeber: | Homburg, Christian Klarmann, Martin Vomberg, Arnd |
| Verlag: | Springer International Publishing |
Produktinformationen "Handbook of Market Research"
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen