Entering Emerging Markets
Produktnummer:
18b2cd9c35ea9e4486a7c1bc107a8b3a70
Autor: | Schoenborn, Guenter |
---|---|
Themengebiete: | Business Strategies Emerging Markets Motorola business strategy |
Veröffentlichungsdatum: | 03.03.2006 |
EAN: | 9783540317456 |
Auflage: | 2 |
Sprache: | Englisch |
Seitenzahl: | 188 |
Produktart: | Gebunden |
Verlag: | Springer Berlin |
Untertitel: | Motorola's Blueprint for Going Global |
Produktinformationen "Entering Emerging Markets"
At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences.

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